In the increasingly digital world today, C-levels have a mindset of fear when it comes to enterprise security. Google Cloud sought to reverse this paradigm.
We designed an interactive gallery tour to teach C-levels how Google Cloud tools help protect against common security scenarios. Seven demos each depicted a scene of a different attack, and attendees participated in interactive activities in order to learn how Google Cloud protects against them.
Each demo embodied security in a uniquely Google Cloud way - making very technical concepts easier to grasp, and even fun and playful at times.
We debuted the gallery at the campaign launch event in New York, created video content to post on owned channels, used them for sales enablement training, and toured then to 5 other owned & paid events throughout the year.
Resulted in 200 live c-level attendees; the wider campaign resulted in doubled scores for consideration & awareness related to "Secure & Trustworthy."