Google I/O Interactive Opening - Bubbles

The Who, What, Why

Hundreds of thousands of people tune in every year to the livestream of Google's yearly developer conference, Google I/O. But those watching the livestream at home have a very different experience from those in person at Shoreline Amphitheater.

We created an experience that brought the global I/O developer community into the amphitheater.

People all over the world sent bubbles through their phones onto the big screen at Shoreline Amphitheater in a joyful celebration of the global developer community. Halfway through, those participating were split into four teams and competed against each other in a global bubble game.

Activated across live, web, mobile, and social. Resulted in 77k simultaneous participants in 171 countries around the world, and attributed to 10% of social conversation on #io17.

Earned Media

Full Live Stream

It takes a village: Google Events & Experiences, Active Theory (interactive), Plan8 (music & sound production)